byrnefinancialservice

Advice you can Trust

TRUSTED FINANCIAL GUIDANCE

Based in the classic seaside resort of Southport, we are Financial Planning specialists who aim to provide complete Personal and Corporate guidance, that puts the client at the centre of everything we do.

We have specialists to assist you in all areas of your finances and we also work very closely with dedicated business partners, who add further value to our client proposition.

As a business, we place great value on good working relationships and seek to create successful, lasting partnerships with all of our clients.

The business has been built on recommendations and referrals from happy clients, so you can be confident that you are in safe hands.

Through the use of True Potential’s award-winning technology, we can provide straightforward and transparent advice in a simple and convenient way along with giving you 24/7 online access to your complete financial affairs. As a result, you will be better informed, confident and empowered to reach your financial goals.

Our Services

Investment Planning

Reliable wealth management advice and the right investment strategy are crucial to securing your financial wellbeing.

Reliable wealth management advice and the right investment strategy are crucial to securing your financial wellbeing. If you are looking to invest for income or growth, we can provide quality advice, comprehensive solutions and ongoing service.
True Potential Investments’ carefully constructed range of risk-rated funds, including the exclusive True Potential Wealth Strategy Funds, enable you to spread your investments across a wide range of asset types and fund manager styles to create a personal, diversified portfolio solution.

Retirement Planning

Regardless of where you are in life, it is important to receive expert and professional advice on your retirement plans.

Regardless of where you are in life, it is important to receive expert and professional advice on your retirement plans and requirements.
Whether you need to set up a retirement plan or review your existing strategy, we can offer no-fee tax wrappers and access to world-class investment funds. Plus, we can ensure that you are taking full advantage of new pension freedoms.

Life Cover


Protecting you, your family and your business from unforeseen circumstances is essential now, and in the years to come.

Protecting you, your family and your business from unforeseen circumstances is essential now, and in the years to come. We can provide protection cover in the various forms of life, critical illness and disability solutions as well as guidance on Inheritance Tax.

Mortgages & Loans

A mortgage is one of the biggest financial commitments you are likely to make in your lifetime.

A mortgage is one of the biggest financial commitments you are likely to make in your lifetime. So, if you are a first time buyer or have a property portfolio, having the right mortgage can save you thousands of pounds. With the vast array of products and lenders, we can provide the specialist advice you need.
Your home may be repossessed if you do not keep up repayments on your mortgage.

Meet Our Team

Jim Byrne

Director and Financial Planning Consultant

Jim
has been involved in the Financial Service industry for over 40 years now! Away from business Jim is kept busy with his family and playing his favourite sports. He is an England Over 60’s football International, and plays his club football for Liverpool Ramblers FC. He is a member of Royal Birkdale Golf Club, and also enjoys Padel Tennis and Pickleball.

Warren Ruscoe

Financial Planning Consultant

Warren has been involved in Financial Services for over 30 years, having worked for some of the major Banks and Building Societies in various roles. Warren is married to Sam and has three daughters, so is totally outnumbered at home! His passions include travel, walking and Liverpool FC.

James Garthwaite

Financial Planning Consultant
James started his career in Financial Services in 2014. James is now a Wealth Management Partner at True Potential LLP, focusing on Pensions, Investments and Protection. Away from the office, you will find James in the gym or at Hesketh Golf Club, where he has been a member for over 15 years. He also enjoys family holidays with his wife, Lizzie, and two daughters, Eva and Emie.

Simon Garthwaite

Mortgage and Protection Specialist
Simon is married to Linda and his son, James, works within the business too. He has been in Financial Services since 1989. A former golf professional, who is now a member at Hesketh Golf Club. When not found on the golf course, he can be found fell walking in the Lake District. Simon has climbed all 214 of the Wainwright mountains, as well as having trekked to Everest Base Camp.

Luke Voce-Russell

Mortgage and Protection Specialist
Following a degree in Business and Communications, Luke qualified as a Mortgage and Protection Specialist in 2016. Outside of work, Luke enjoys travelling with his wife Jen, hiking and playing football for Liverpool Ramblers AFC. Luke is a lifelong Liverpool fan!

Louise Byrne

Director and Business Support

Steph Banister

Office Manager

Hannah Baldwin

Business Support

Jenna Lynch-Bolger

Business Support

Contact Us

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